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George Hotel Penrith Cumbria, Wilton Bespoke Carpet

By George! Wilton Refurbishes Lake District Hotel

Penrith, Cumbria, UK
Lake District Hotels Group
Public Areas, Lounge

A total of 350 square metres of sumptuous bespoke axminster carpet by Wilton Carpets Commercial now covers the ground and bedroom floors of the historic George Hotel in the bustling market town of Penrith, Cumbria, providing guests with supreme underfoot comfort and showcasing the venue’s colourful design tastes.

Specified by Kate and David Simmons, an interior design team at the Frank Whittle Partnership in Preston, and installed by Mark Dixon Flooring Ltd, the two brand new carpets are part of a refurbishment project that has seen the entire ground floor and selected hotel bedrooms undergo a complete transformation.

“Part of the family-owned Lake District Hotels group, the George Hotel has built a reputation for providing superb service in beautiful surroundings, so it was imperative that we sourced only the highest quality products during this refurbishment period,” explains David Simmons, interior designer, Frank Whittle Partnership. “After selecting wallpaper and fabric, we approached the team at Wilton Carpets Commercial to create designs that would complement the rest of the furnishings and decor while still delivering an independent style statement.”

The fast and flexible Flexiweave service was used, which allows customers to create bespoke designs using a selection of colours from a single palette. Rich shades of red, green and gold from the Dimensions colour palette were woven into a traditional tartan patterned carpet that now graces the hotel’s ground floor communal entrance, bar and restaurant areas; layered with a light scroll design, this bespoke carpet has a classical and refined feel that suits the hotel’s dark mahogany wall panelling and intricate ceiling patterns. In the bedrooms, the oversized paisley Kashmir design from Wilton’s popular FastTrack Virtue collection has been recoloured using the soft cream, taupe and aubergine shades of the Optimum colour palette. Helping to create a relaxing ambience for tired guests, this carpet also provides luxurious underfoot comfort for bare feet.

“Having worked with the Wilton Carpets Commercial team on various projects before, we were confident in their ability to deliver,” continues David Simmons. “Taking our initial ideas and proposing numerous design alternatives and colour tweaks, Wilton provided us with simply beautiful carpets in balanced colour tones which suit the space to such an extent that they seem to flow from one room to the next.”

In a performance blend of 80% wool and 20% nylon, the two new bespoke carpets are durable enough to withstand the heavy footfall that the George Hotel experiences. As Justin Wales, general manger at the George Hotel, comments:

“The new carpets from Wilton Carpets Commercial are striking in appearance and are crucially both robust and comfortable underfoot. With a very loyal customer base that uses our facilities on a regular basis, it was important that the refurbishment was carried out quickly and with minimal disruption. We have had many guests commenting on how lovely the new areas look and how well coordinated the hotel now feels.”

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