Wilton Carpets Sets Zeffirellis On Fire

The brand new 10-row woven axminster carpet uses a palette of muted grey, soft cream and striking blue in an eye-catching abstract print and now covers the restaurant and two cinema floors. Perfectly coordinating with the sumptuous upholstery and lavish soft furnishings in the restaurant and providing a striking contrast to the bold red cinema seats, the bespoke design was created by Zeffirellis’ management team in conjunction with installers Kendal Quality Carpets and brought to life by Wilton Carpets Commercial’s experienced design team.

“Zeffirellis wanted a truly stand-out carpet that would inject life into the restaurant and cinemas in a unique fashion,” comments Karl Greenall, coordinator, Kendal Quality Carpets. “After browsing through Wilton Carpets Commercial’s stock designs, we were drawn to those with dancing flame-type motifs and knew that these sort of styles would inject the vibrancy that Zeffirellis was seeking. We then created a custom design in beautiful shades, with cream flame strands flying out from one wall and then dispersing amongst the bolder blue swirls for a high-impact look.”

Not only offering a stunning aesthetic, the new carpet also provides the durability that this busy location demands with guests choosing to make a day of Zeffirellis by watching a film in one of the venue’s cinema screens before moving on to the restaurant to enjoy fine Italian cuisine. As Dorothy Smith, managing director, Zeffirellis, explains:

“When considering the new carpet, it was imperative that it offered us outstanding levels of resilience in order to withstand the heavy footfall that we experience on a daily basis, while still having the visual flair that our venue is famous for. Wilton Carpets Commercial delivered this within a very strict timeframe so that we could open our doors to our loyal customers as quick as possible.”