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Stunning Suite… with looks to last
It is important for the Jumeirah Carlton Tower Hotel, located in prestigious Knightsbridge, that its Banqueting Suite and meeting rooms not only look beautiful – but stay looking beautiful. Wilton Carpets Commercial, with which the hotel has a long standing relationship, was asked to design Axminster carpets to create a contemporary look reflecting the ambience and architecture of the rooms.
Client Brief
Working with Countrywide Carpets & Flooring of Walton-on-Thames, the requirement for Wilton Carpets Commercial was to create a contemporary feel that echoed the existing design, and which could be adapted to suit a number of environments including the Banqueting Suite, meeting rooms, Business Centre and adjacent staircases. It was also important that the Axminster carpet has exceptional durability to withstand the most diligent regular cleaning processes.
Creative Approach
Taking direction from Gerard Denneny, Jumeirah Carlton Tower Hotel manager, Wilton Carpets created a concept floor plan that took inspiration from the beautiful ceiling which is inset with Viennese Crystal chandeliers. The ceiling was mirrored by the design elements of the carpet. The neutral palette of the previous carpet, designed by Wilton Carpets some years ago, was given added contrast and detail with the addition of a paler shades, with black being introduced to add shadow, creating a three-dimensional effect.
Solution Delivered
The Banqueting Suite is now resplendent with a contemporary design that reflects the spectacular ceiling coffers – a magnificent golden chrysanthemum motif creating focal points and emulating the luminous chandeliers. The outfills are decorated with a contemporary leaf design that uses the shadow effect for extra drama. The design elements are carried across the other rooms – including the chrysanthemum motif creating an impressive feature in the stairwell area. To ensure the carpets retain their stunning look for years to come, a very heave weave was specified at 10-row (42oz to the yard) and a shrinkresistant backing to withstand the most thorough of cleaning – providing the hotel with extreme durability and longer lifespan.
Services Provided
Giving attention to every detail, Wilton Carpets minimised the amount and visibility of seams with careful planning to ensure seams were placed less conspicuously and by merging various design elements into a single weave. To create large, non-repeating designs and to create single-weave carpet, the Wilton Carpets design team used electronic jacquard technology. The carpets were designed and manufactured at Wilton Carpets’ factory in Wiltshire.
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