01722 746000 marketing@wiltoncarpets.com
Contact Us

Wilton Carpets

Commercial Carpets

  • About Us
  • Design Hub
  • Our Products
    • Axminster Rapide Carpet
    • Tufted Carpet
    • Ready to Weave Carpet
    • Creations Palette
    • Bespoke Carpet
    • Wilton Weave Carpets
    • Design Collections
    • The Kit Kemp Collection
    • Commercial Carpet
    • Commercial Rugs
    • Brochures and Samples
  • Sectors
    • Education & Conference
    • Entertainment
    • Golf & Country Clubs
    • Hotel Carpet
    • Historic and Heritage
    • Leisure
    • Public Buildings
    • Pubs & Bars
    • Restaurants
  • Clearance
  • Projects
  • News
  • Contact
You are here: Home / Wilton Projects / Grand Hotel

Grand Hotel

Grand Hotel, Brighton, Wilton Bespoke Carpet

Project Details

Sector: Hotel Carpet
Location: Brighton, UK
Client: De Vere Group
Designer/Contractor: Harriet Forde Design and Gravity Flooring
Carpet Type: Bespoke
Carpet Range: Axminster
Total Job (square metre): 500m
Areas Installed:
Ballroom, Function Room
Download Case Study

Gallery

  • Grand Hotel, Brighton, Wilton Bespoke Carpet

A grand carpet for the ballroom of the Grand Hotel

The majesty and grace of the ballroom at the Grand Hotel, one of Brighton’s most famous seaside landmarks, is now continued upon its floor with a bespoke carpet from Wilton Carpets Commercial.

Client Brief

Opened in 1864, the Grand Hotel is one of Brighton’s most famous buildings, with its Victorian architecture standing as a landmark on the seafront. The ballroom makes the most of the seaside location with a partial glazed façade. The design was based upon a carpet originally produced for another venue in the portfolio of the hotel’s operator De Vere Group, which had a requirement for a carpet that can withstand the demands of a busy function room, disguising spills and dirt throughout an event and proving hardwearing enough to endure regular intensive use.

Creative Approach

Unusually for a room coming under intensive use, the bespoke wool-rich axminster woven carpet features an uplifting warm base colour that helps to lift the rich tones used as accents within the pattern and which provides a bright feel in keeping with the hotel’s seaside location. The carpet throughout the ballroom gestures towards the heritage of the hotel with a bespoke Jacobean influenced pattern, given a contemporary feel with a large-scale pattern repeat that also balances well with the large floor space of the room.

“After some initial concepts, it was decided that an existing design would prove suitable for use in the ballroom but it was obvious that it would need to be adapted to suit the space,” explains Harriet Forde, Harriet Forde Design. “Working with the in-house design team at Wilton Carpets, we looked at the scale of the pattern and different colour combinations. The final design suits the scale of the ballroom and the colourway helps to ‘lift’ the room giving a majestic feel while also providing soil-hiding properties.”

Solution Delivered

With its durable 80% wool 20% nylon woven axminster construction, the carpet meets the De Vere Group’s requirement for a carpet that can withstand the demands of a busy function room, disguising spills and dirt throughout an event and proving hardwearing enough to endure regular intensive use. CFA accredited contractor Gravity Flooring installed the carpet, with the Middlesex-based company also providing accurate measurements of the space at the design stage to assist with planning the layout.

“The success of the design needed to be millimetre perfect,” comments Natalie Trumper, operations, Gravity Flooring. “As with any old building, the walls in the Grand are far from straight and so we even had to account for fluctuation here to stop the bordered design looking irregular. Wilton made the carpet to our exact measurements and requirements, so that when installed the carpet appears seamless and the border runs equidistant from all four walls and at all points in the room.”

Download Case Study

Enquire Now

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

Testimonials for Grand Hotel

  • The success of the design needed to be millimetre perfect. As with any old building, the walls in the Grand are far from straight and so we even had to account for fluctuation here to stop the bordered design looking irregular. Wilton made the carpet to our exact measurements and requirements, so that when installed the carpet appears seamless and the border runs equidistant from all four walls and at all points in the room.
    Natalie Trumper , Operations Manager, Gravity Flooring
  • After some initial concepts, it was decided that an existing design would prove suitable for use in the ballroom but it was obvious that it would need to be adapted to suit the space. Working with the in-house design team at Wilton Carpets, we looked at the scale of the pattern and different colour combinations. The final design suits the scale of the ballroom and the colourway helps to ‘lift’ the room giving a majestic feel while also providing soil-hiding properties.
    Harriet Forde , Harriet Forde Design

Related Projects

  • Abbey House Hotel Wilton Commercial Carpets

    Abbey House Hotel

  • Castle Bromwich Hall Hotel

    Castle Bromwich Hall Hotel

  • County Hotel, Lytham St Annes, Wilton Bespoke Carpet

    County Hotel

  • George Hotel Penrith Cumbria, Wilton Bespoke Carpet

    George Hotel

Clients

[5 STAR HOTELS]: 12 Apostles, Cape Town | Ashford Castle | Bovey Castle Hotel | Boclair House | Cameron House, Loch Lomond | Churchill Hyatt Regency, London | De Vere Hotels | Elite Hotels | Eton Collection | Four Seasons Hotel | Gleneagles Hotel | Grand Hotel, Cannes | Grange Hotels | Hand Picked Hotels | Hotel Cavalieri, Rome | Hotel L’Europe, Amsterdam | Hotel Normandy, Paris | Hotel Pupp, Carlsbad | Jumeirah Carlton Tower | Lowndes Hotel | Mandarin Oriental, Paris London | Metropol Swissotel, Geneva | New Connaught, London | Red Carnation Hotels | Royal Crescent Hotel | Royal Garden Hotel, London | Rubens Hotel, London | Sheen Falls Ireland | Sheraton Palace, Moscow | Sofitel St James | Stapleford Park Hotel, Leics | The Grand, Brighton | The Grove, Herts [1 - 4 STAR HOTELS]: Abbey House Hotel | Accor | Bailbrook house | Bedford Lodge Hotel | Best Western Hotels | Brend Hotels | Brooklands Hotel Burford Bridge Hotel | Careys Manor | Castle Bromwich hall | Carden Park Hotel | Cedar Court Hotels | Chateau Granville, Vancouver | Chesterfield Hotel, Palm Beach | Connaught Rooms | Devonshire Arms Hotel | Finesse Hotels | Firmdale Hotels | Focus Hotel Group | George Hotel Cumbria | Glendower Hotel | Grand Central, Glasgow | Heythrop Park Hotel | Hotel Normandy, Paris | Hotel Orologio, Ferrara | IHG | Crowne Plaza | Holiday Inn | Express by Holiday Inn | Imperial Hotel | Inn Keepers Lodge | Inn On The Square | Kings Head Hotel | K West Hotel & Spa | Lake District Hotels | Leyland Hotel | Luxury Family Hotels (LFH) | Marriott International | Menzies | Millennium & Copthorne | Mint Hotel, Amsterdam | Montagu Arms Hotel | New Forest Hotels | North British Trust | Oulton hall Hotel | Peel Hotels | Q Hotels | Queens Moat House | Radisson Blu Hotel | Richmond Hill Hotel | Rockliffe Hall | Runnymede Hotel | Sharrow Bay | Shearings | Strand Palace Hotel | Strathmore Hotels | St Giles Hotel | The Chapel, Beaumont Estate | Village Hotels | Wood Norton Hall

Follow Us

wilton carpets made in the UK

ABOUT WILTON

  • History & Heritage
  • British Wool
  • Unrivalled Excellence
  • Design-Led Tech
  • Made in Britain
  • Our Team

Sectors

  • Hotel Carpet (34)
  • Golf & Country Clubs (6)
  • Pubs & Bars (12)
  • Historic and Heritage (10)
  • Entertainment (9)
  • Restaurants (10)
  • Public Buildings (3)
  • Leisure (16)
  • Education & Conference (5)

Our Products

  • Bespoke
  • Ready to Weave
  • Wilton Weave
  • Brochures & Samples

Useful Info

  • Cleaning & Maintenance
  • Carpet Specifications
  • Environmental Policy
  • Press and PR
  • Careers
  • Modern Slavery Policy

Contact Info

Wilton Carpets
Minster Street
Wilton
Wiltshire
SP2 0AY
United Kingdom

marketing@wiltoncarpets.com

01722 746000
01722 742923

Company Registered in England and Wales: No. 4964598 · Copyright The Wilton Carpet Factory Limited © 2022 · Privacy Policy · Terms & Conditions · Site Map

Clearance Enquiry

We will endeavour to come back to you within 24 hours.
Or call 01722 746000
  • Here at Wilton Carpets, we take your privacy very seriously and will only use your personal information to administer your account and to provide the information, products and services you have requested from us. From time to time, we would like to contact you with details of new products and services and promotional offers we provide. If you consent to us contacting you for this purpose, please indicate that by checking the box above. We will never share your data with anyone else and we promise to keep your details safe and secure. Further details on how your data is used and stored can be accessed here: Privacy Policy
  • This field is for validation purposes and should be left unchanged.

Enquire Now

We will endeavour to come back to you within 24 hours.
Or call 01722 746000
  • Here at Wilton Carpets, we take your privacy very seriously and will only use your personal information to administer your account and to provide the information, products and services you have requested from us. From time to time, we would like to contact you with details of new products and services and promotional offers we provide. If you consent to us contacting you for this purpose, please indicate that by checking the box above. We will never share your data with anyone else and we promise to keep your details safe and secure. Further details on how your data is used and stored can be accessed here: Privacy Policy
  • This field is for validation purposes and should be left unchanged.
Wilton Carpets website uses cookies: Find out more.