Inn on the Square transformed into beautiful boutique hotel

A refurbishment transforms a traditional hotel into a gorgeous boutique destination with bespoke carpets from Wilton Carpets Commercial.

The Inn on the Square competes with several traditional style hotels all within walking distance but wanted to be unique and to become a destination hotel, rather than just somewhere to stay in the town. The carpet design plays a major role in the entire scheme, remaining contemporary but featuring natural and organic influences, perfect for a hotel set within England’s largest national park.

This Georgian-built hotel, part of the Lake District Hotels group, is at the heart of the bustling market town of Keswick and offers 34 bedrooms, award-winning steak house restaurant with four-star luxury and a laid-back atmosphere.

The design team had the inspiration for a contemporary leaf design randomised across basement, ground and first floors, reflecting the rich colours of autumnal days in the region, like fallen leaves scattered across the fells.

For the bedrooms, a different design in varying colour schemes gives a sense of a different, more private space.

Wilton Carpet’s designer, Matthew Robinson developed the idea for the public areas using real leaf structures in a free form design across all three floors. Matthew used Wilton Carpets’ Elements palette with dramatic fills of gold balanced with subtle black outlines set against a neutral backdrop. This continues the carpet’s adaptability with a random pixel-like shaded effect in slate - a nod to modern design - on a zinc background that complements perfectly the grey wall panelling and base colours throughout. The ‘pop’ accent gold colour, used as a fill for leaves, is found in furnishings throughout the interior.

Careful planning ensured the design is free to run into walls and around the complex layouts without looking disjointed or awkward. Without a straight wall in sight, due to the building’s Georgian construction, the overlaying random leaf motif is forgiving of irregularities, unlike a traditional design; eliminating the need for a border, the design is free to run into walls and around the complex layouts without looking disjointed or awkward. In fact, the ‘scattered’ leaves of varying shape, size, fill and colour have the opposite effect, uniting the interior in a carpet that upholds the hotel’s modern styling and Lake District setting.

For the bedrooms, Wilton created an off-kilter stripe, again ideal for the irregular walls of the building. Six different schemes use the same zinc base colour with highlight shades, using turquoise and gold, to match the feature colours of each scheme. The zinc, turquoise and gold shades in each of the schemes co-ordinate with the leaf design in public areas, creating a strong sense of place while retaining their independence.

1,400 square metres of bespoke carpet was woven in a hardwearing and comfortable nine-row construction. Made at Wilton Carpets’ Wiltshire production site in a performance 80% pure new wool 20% nylon blend, the carpets will retain their appearance over many years. 

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